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CHOOSE TO LEAD We were born to pioneer. Be entrepreneurial and embrace an independent spirit. CHAMPION SUSTAINABILITY We honor and protect nature. Be intentional, resourceful, and keep improving and renewing. CARE FOR THE PACK We take care of one another. Be respectful, inclusive, collaborative, and compassionate — for both our 2-legged and 4-legged friends. CLICK […]

We believe that what’s good for humans, is good for pets. And our dogs have taught us that when you get healthier, you feel happier. Living that healthy life together is what keeps us going. From a visit to the dog park, to a stroll around the block, to a hike in the mountains, we […]

Back in 1995, our founder, Patrick, was on a hike with his Chocolate Lab, Zuke, when he shared his energy bar with him to refuel so they could finish their trek. At that moment, he realized our dogs are just like us — they need healthy treats to keep them going, too. So he created […]

Discover how our journey began and learn more about our philosophy and values.

Our new treats packaging has easy-to-navigate nutrition information, highlighted features and benefits, and color-coded formulas and families. And they feature photos taken near Durango, Colorado where we were founded. We’ve also increased sustainability by reducing our pouch size by an average of 20% without reducing net weight.

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