Madeline and Norman running in the San Juan Mountains outside of Silverton, Colorado.

Our Story

Back in 1995, our founder, Patrick, was on a hike with his Chocolate Lab, Zuke, when he shared his energy bar with him to refuel so they could finish their trek. At that moment, he realized our dogs are just like us — they need healthy treats to keep them going, too. So he created Zuke’s treats, nutrient-rich and made with the Earth's best ingredients.

Today we remain a small team located in the beautiful mountain town of Durango and we're still dedicated to creating healthy, natural dog treats and supplements. Join us on the journey as we fuel our life off leash.

Our Philosophy

We believe that what’s good for humans, is good for pets. And our dogs have taught us that when you get healthier, you feel happier. Living that healthy life together is what keeps us going. From a visit to the dog park, to a stroll around the block, to a hike in the mountains, we believe “You can find adventure anywhere.”

Our Values

CHOOSE TO LEAD
We were born to pioneer. Be entrepreneurial and embrace an independent spirit.

CHAMPION SUSTAINABILITY
We honor and protect nature. Be intentional, resourceful, and keep improving and renewing.

CARE FOR THE PACK
We take care of one another. Be respectful, inclusive, collaborative, and compassionate — for both our 2-legged and 4-legged friends.

CLICK OFF THE LEASH
We share our passion for dogs and the outdoors. Be adventurous and encourage others to get outside and explore together.

Our Nutrition

Our nutritional philosophy in both treats and supplements is rooted in the belief that nature gives our dogs everything they need to keep going. Purposeful ingredients like high-protein meats, nutrient-dense vegetables and fruits, and essential vitamins and nutrients for a long, healthy and active life. And we never use corn, wheat, soy or artificial preservatives, colors or flavors. We believe our four-legged companions deserve the very best we (and nature) can give them to fuel every adventure.

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