CHOOSE TO LEAD
We were born to pioneer. Be entrepreneurial and embrace an independent spirit.

CHAMPION SUSTAINABILITY
We honor and protect nature. Be intentional, resourceful, and keep improving and renewing.

CARE FOR THE PACK
We take care of one another. Be respectful, inclusive, collaborative, and compassionate — for both our 2-legged and 4-legged friends.

CLICK OFF THE LEASH
We share our passion for dogs and the outdoors. Be adventurous and encourage others to get outside and explore together.